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[photos courtesy of David Beckham Bodywear]

David Beckham. The name itself radiates wealth, sex appeal, power and—most importantly—style.  Claiming fame through his international soccer stardom, Beckham has become one of the most adored men in the world, known for his class and composure on and off the field. To the fashion world’s delight, he is now the face of the new Bodywear collection for H&M of which he and his design team created in-house. Comfort and fit are central to the collection, which includes a range of bodywear from briefs to T-shirts to long johns.

David’s personal style stitches its way in each piece with his classic style shown through the minimalistic branding. “Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to,” notes Beckham. The core is quality cotton, with the proper amount of elastic to retain shape and softness.

The prices are more than reasonable, but if you don’t immediately feel inclined to go buy a stretch of new undergarment options, don’t worry because this long-term partnership will expand seasonally. With style and comfort underneath, it won’t take much to shed the layers and show off this new king-of-cool collection. And–do we even have to mention—the ladies will love. View the full collection and its availability on H&M.com.