The 2010s marked the explosion of Tumblr and thus followed an era of digital transparency that influenced fashion in a way never seen before. The Tumblr culture was all about being perfectly imperfect: it became cool to be uncool. With this newfound realness in social media, “Indie Sleaze” was born.” Indie Sleaze” is the lovechild of hipsters and punk-rock. It’s messy, carefree, and effortlessly cool. Everyone looked chaotic but fun — like they just spent a week partying with an underground band you’ve never heard of. Think Vanessa Hudgens’s iconic Coachella outfits, Effy from “Skins” or even Little-J from “Gossip Girl.”
words_kelly bramson. photo_daniella pinzón. design_isa márquez.
This article was published in Distraction’s Winter 2022 print issue.